Reference
Brand kit
Wordmark, mark, colours and type, with the rules for using them.
Wordmark and mark
Download: wordmark.svg · mark.svg · logo.png (horizontal logo, 2172×724)
The logo is the mark followed by "owned" in a geometric sans (Geist semibold on the site), white on black. The mark is two interlocking square outlines in a gradient from lime (#b3e84a) to mint (#7ff0a6); the back square fades dark at the corner where it passes under the front one.
Colours
| Token | Hex | Use |
|---|---|---|
| Background | #09090b | page background |
| Surface | #141418 | cards |
| Foreground | #f4f4f5 | text |
| Muted | #8e8e97 | secondary text |
| Accent | #c6ff4d | actions, Holders mode, the dot |
| Stock blue | #6ea8ff | anything denominated in the stock |
| Up | #3ddc84 | gains, buys |
| Down | #ff5d5d | losses, sells |
| Creator orange | #ff9f6e | Creator mode |
| Warning | #ffb020 | issuer pauses, about-to-graduate |
Type
- Instrument Serif (italic) for headlines and the wordmark's "own".
- Geist for interface text.
- Geist Mono with tabular numerals for every number, address and ticker.
Rules
- Keep the wordmark on the dark background; on light backgrounds use the all-black version by setting
.marketsto#0b1200. - Do not stretch, recolour or add effects to the mark.
- Do not imply that owned issues stocks or that a coin is a share.
- "owned" is always lowercase, including at the start of a sentence.